Our client in Worcestershire is seeking a content specialist. The ideal candidate will not be required to create the content but will be tasked with the intelligent and optimised management of content across a range of web assets.
Reporting to a Head of Marketing you’ll be charged with developing excellent insight into a range of articles, events, videos and podcasts and making SEO recommendations via keyword analysis, content performance, adjustment of customer journeys, copy/layout considerations and use of Analytics in order to make recommendations. You will put forward your findings regularly and your input and advice will be used to optimise, promote and develop similar content, alter structure and layout, add pages etc or discontinue if the data supports.
The client uses WordPress as CMS and are also interested in experience with software like Zapier and Dot Digital.
Culturally the business is very forward thinking, well run and professional. You’ll be encouraged to put forward ideas, experiment and trial new ideas. The team are relaxed and friendly, currently working from home with plans to return to the office as soon as is safe.
Enjoy Recruitment Group / Creative Mettle – acting as an Employment Agency in relation to this vacancy.