For a great resource of successful case studies, it’s definitely worth taking a look at the winners of the Marketing Week Engage Awards 2014. For each sector, discipline and channel as well as some special categories, there are details of how the winners went about their creative briefs.
In Retail, Sainsbury’s latest Christmas campaign won the award for ‘Christmas in a Day – the real story of Christmas’. Elsewhere, in the Travel and Leisure sector, the marketing campaign to transform the perception of EasyJet takes the prize. Find out more about the best practice in your area whether that is PR, direct marketing, promotional marketing or online and digital. The case studies also show the key financial benefits of the successful campaigns. Macmillan Cancer Care’s campaign has resulted in 25% uplift in fundraising activity. See the full list of winners and case studies here on the Marketing Week website.