Job Description
We are seeking a Marketing Communications Manager with experience of working within a B2B environment and ideally an industrial or manufacturing background to join our Gloucester based client, a leading specialist within their field. The main purpose of the role will be to manage the company’s brand and corporate identity and provide a hands-on marketing function to all divisions within the business to deliver on the company objectives, in return for a salary of between £36 and 48K.
Key responsibilities, duties and tasks will include:
*Maintaining the group brand to recognise and protect the individual business divisions contained within it whilst encouraging a cohesive message and ensuring consistency with the company’s heritage and vision.
*Managing and making full use of the marketing team to implement and measure the existing marketing strategy in line with revenue and brand objectives.
*Managing the marketing department budget and ensure ROI on all activities.
*Developing brand communications across all channels taking responsibility for all client communications to ensure consistency and pro-active outreach to all key audiences.
*Overseeing all external facing communications materials including the production and distribution of an inspiring and varied range of promotional merchandise, advertising, websites, brochures, tender and social media.
*Arranging and marketing of events such as conferences, seminars, receptions and exhibitions.
*Conducting market research and analysing and report findings, including monitoring competitor activity.
*Identifying potential strategic partners for brand promotion and product awareness and maintaining an effective working rapport with such partners.
*Managing the maintenance and updating of customer databases.
In addition to several years’ experience of work within a similar role, ideally from within a manufacturing or industrial background and B2B marketing, the successful candidate should be an excellent communicator across all levels with experience of managing a small team and the ability of working to a given budget and meeting set targets and deadlines.
Enjoy Recruitment Group / Creative Mettle – acting as an Employment Agency in relation to this vacancy.
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